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Editorial Calendar

 

January: Drag Racing Market

Closing Date

Ad Space Closes:
November 23

Artwork Due

Artwork Due:
November 29

Product Focus:
Performance Plumbing Products
Leaking The Latest News!

Tech Topics:
Smart Cars: Advances in Data
Acquisition & Video Logging

Also in this issue:

  • Scorching Sales Opportunities In Drag Racing
  • Head Count: Surveying The Hot New Drag Racing Cylinder Heads
  • Answers In Store: 23rd Annual Racing Retailer Survey Results
  • 2011 Race Market Preview—Insiders Predict a Stronger Year For Sales!
  • Exhaust System Update, Part 1: Performance-Enhancing Headers
  • The Changing Market For Oil Pans, Tanks & Coolers

February: Stock Car Market

Closing Date

Ad Space Closes:
December 21

Artwork Due

Artwork Due:
December 23

Product Focus:
Staking Your Claim On Performance Oil Pump Sales

Tech Topics:
Oval Track Transmissions & Clutches: Transforming Power Into Profits

Also in this issue:

  • Hot Stocks! Sales Strategies In Late Model, Sportsman & Street Stock Racing
  • Keys To Selecting The Right Race Trailer—Plus: Financing Tips
  • Picture Perfect: The Growing Demand For Graphics & Wraps
  • Introducing Cutting-Edge Camshafts For The 2011 Season
  • How To Merchandise Scales, Gauges, Shock Dynos & Other Chassis Tuners
  • Exhibit Hall Exclusive! PRI Trade Show Wrap-Up

March: Road Racing Market

Closing Date

Ad Space Closes:
January 25

Artwork Due

Artwork Due:
January 27

Product Focus:
Safety Sellers: Suits, Helmets, Shoes & Other Driver Safety Apparel

Tech Topics:
Lifting Sales Of Racing Valves
 

Also in this issue:

  • Road Racing Revelations: The Market To Watch For Technological Advances
  • R&D Fast Track—Wind Tunnels, CFD, Shaker Rigs & Other Advanced Test Equipment
  • Electronic Fuel Injection: Making Big Inroads Into Racing
  • Exhaust System Update, Part 2: Mufflers, Collectors, Bends, Crossovers & More
  • Upgrading Your Cylinder Head Prep Equipment
  • Turbos & Intercoolers: Spinning Horsepower Into Profit

April: Marine Performance Market

Closing Date

Ad Space Closes:
February 23

Artwork Due

Artwork Due:
February 25

Product Focus:
Batteries, Alternators & Starters:
Inventory Strategies

Tech Topics:
New Engine & Chassis
Dyno Developments

Also in this issue:

  • Just Add Water: Recipe For Success In The Marine Racing Market
  • Performance Pistons: Forging Ahead With New Technology
  • Tuning Tow Vehicles For More Get-Up & Go—Plus: Diesel Performance
  • Carburetors & Mechanical Fuel Injection: Finding New Ways To Fuel Racing
  • Round-Up Of Oval Track Rearends, Gears & Driveshafts
  • Heat Suppression & Fire Protection Products—Taming Temperatures

May: Open Wheel Market

Closing Date

Ad Space Closes:
March 24

Artwork Due

Artwork Due:
March 28

Product Focus:
Vehicle Safety Equipment:
Seats, Harnesses, Fuel Cells

Tech Topics:
Lightweight Contenders:
The Role Of Composites In Racing

Also in this issue:

  • Opportunities In Open Wheel Racing Market
  • Ignition Systems—Start Selling More!
  • Fail-Safe Fasteners: The Essential Add-On Sale
  • Connecting Rod Technology: Exploring New Techniques & Materials
  • Air Filters & Air Intake Systems: Purely Profitable
  • Drag Race Driveline, Part 1: Clutches & Torque Converters

June: Youth Race Market

Closing Date

Ad Space Closes:
April 26

Artwork Due

Artwork Due:
April 28

Product Focus:
Rod Ends, A-Arms & Radius Rods

Tech Topics:
Valve Springs, Rockers & Locks

Also in this issue:

  • The Kids Are All Right: Target Your Business To Today's Tech-Savvy Young Racers
  • Create A Revolving Door For Repeat Customers With Race-Grade Oils & Lubricants
  • Improving The Product Mix: Inroads Into Intake Manifolds
  • Fabricator's Guide To The Latest Cutters, Notchers, Brakes, Shears, Rollers & Other Metal-Working Equipment
  • New Oval Track Cylinder Heads Liven Up The Roundy-Rounds
  • Tool Talk: Trends In Pneumatic, Hand & Engine Diagnostic Tools
  • Top Drawer Of The Tool Box

July: Sport Compact Market

Closing Date

Ad Space Closes:
May 25

Artwork Due

Artwork Due:
May 27

Product Focus:
Increase Oval Track Shocks, Springs & Suspension Parts

Tech Topics:
Sophisticated New Sensors For Virtually Every System

Also in this issue:

  • Drags, Drifting, Time Attack, Rally & More! Tune Into The Evolving Sport Compact Market
  • Shop On Wheels: Cabinets, Tool Boxes, Tie-Downs, Winches, Generators & Other Trailer Accessories
  • New Coatings Have Got You Covered
  • Quick ETs On Tap: Selling Nitrous Oxide Kits & Refills
  • New Developments In Crankshafts, Plus: Crank Balancers & Prep Equipment
  • Drag Race Driveline, Part 2: Transmissions & Bellhousings

August: Race Shop Machinery

Closing Date

Ad Space Closes:
June 23

Artwork Due

Artwork Due:
June 27

Product Focus:
Cooling System: Radiators,
Water Pumps, Fans & More

Tech Topics:
Profitable Problem-Solvers:
Gaskets, Seals & Sealants

Also in this issue:

  • Smart Shopper's Guide To The Latest Shop Machinery Offerings—Plus: CAD/CAM Equipment
  • How to Tap Into Legends, Micro-Sprints & Other Enticing Entry-Level Series
  • Form Meets Function In Race-Bred Valve Covers
  • All The Rage In Road Racing: Suspension, Driveline & Other Chassis Components
  • Performance Parts Update: Pushrods & Lifters
  • Air In, Power Out: A Simple Formula For Supercharger Sales

September: Muscle Car & Mustang Market

Closing Date

Ad Space Closes:
July 26

Artwork Due

Artwork Due:
July 28

Product Focus:
Jack Up Sales Of Time-Saving
Pit Equipment

Tech Topics:
Update On Blocks, Sleeves,
Main Caps & Bearings

Also in this issue:

  • Tapping Into Sales Of Performance Parts For Mustangs, Camaros & Other Muscle Cars
  • New Developments To Meet The Demand For High-Efficiency Fuel Pumps & Filters
  • Boosting Team Image: Uniforms, Helmets, Shoes, Gloves & Other Crew Gear
  • Load 'Em & Leave 'Em: A Labor-Saving Look At Parts Cleaning Machines & Media
  • Braking News: Rotors, Calipers, Pads & Other Brake Components
  • Steering System Components: Strategies To Turnaround Sales

October: Kart Racing Market

Closing Date

Ad Space Closes:
August 25

Artwork Due

Artwork Due:
August 29

Product Focus:
Tips For Turning More Race Tires
& Wheels

Tech Topics:
Connect With Your Customers:
Sell More Wiring, Kits & Harnesses

Also in this issue:

  • Kart Smarts! Find Out What It Takes To Sell To The Kart Racing Crowd
  • Plan Ahead! Exclusive 2011 PRI Trade Show Preview
  • Shop Fixtures, Cabinets, Flooring, Tool Boxes & Other Products To Improve Shop Efficiency
  • Shock Talk: Developments In Drag Racing Suspension Components
  • Pulleys, Gear Drives & Timing Chains—Turn Them Into Fast Moving Parts
  • Metal Sourcing Guide For Engine & Car Builders—Plus: New Metal Treatments For Bulletproof Parts

November: PRI Trade Show Guide

Closing Date

Ad Space Closes:
September 23

Artwork Due

Artwork Due:
September 27

Product Focus:
New Designs & Developments To Improve Race Track Safety

Tech Topics:
The Future Of Energy Efficiency & Green Tech In Motorsports

Also in this issue:

  • Official PRI Show Guide - 2012 Sales Start Here!
    • List of Exhibitors & Locations
    • Trade Show Floor Plan
    • Special Event & Seminars Schedules
    • Sneak Product Preview
    • Insider's Guide To Orlando
  • Hot Ticket! The Short Track Promoter's Guide To Sold-Out Shows
  • Well-Heeled Racers: Tapping Into Arrive & Drive & The Growing Market For Racing Country Clubs
  • Doing Business In The Euro Race Market: Visitor's Guide To Britain's Autosport Engineering Show
  • Trends For 2012: Looking Ahead To Next Season's Hottest Sales Sectors
  • Race Market Profile: What We Can Learn From One Of Racing's Booming Regions

BONUS CIRCULATION AT THE PRI TRADE SHOW!

December: 26th Annual Buyers Guide

Closing Date

Ad Space Closes:
October 25

Artwork Due

Artwork Due:
October 27

Also in this issue:

  • The Yellow Pages Of The Racing Industry!
  • Complete Contact Information For Over 2100 Industry Suppliers
  • Thousands Of Racing Products & Services In An Easy-To-Find Format
  • Year-Round Sourcing Reference For Racing Business Owners
  • Tab Pages For Quick Access To Product Categories
  • Advertisers Earn Free Bold-Face Listings, Mini-Merchandisers & Other Incentives
  • Manufacturers' Reps Directory
  • Guide To Race Sanctioning Organizations
  • 2012 New Product Preview

BONUS CIRCULATION AT INDUSTRY TRADE SHOWS THROUGHOUT 2012!

 

 

 

Download Download

Get your 2011 Rate Card and Ad Reservation Calendar by clicking here.

Monthly Features

Industry Insights

Industry leaders share their views with PERFORMANCE RACING INDUSTRY readers, describing critical changes in the market and important trends on the horizon.

Retailer Profile

The key promotional, merchandising and business strategies of the top hardcore racing parts retailers in the country are described in depth.

Industry News

Important industry events, product and service announcements, management changes, and association news are presented in accurate, concise detail.

Race Shop

An up-to-the-minute, comprehensive pictorial of what’s new in hardcore racing products. Plus, you can view the Race Shop Editorial Department Archives online.

Catalogs

Readers look forward to this visual presentation of the latest in manufacturers’ and distributors’ catalogs. Just like the new products in our Race Shop, you can view the Catalogs Editorial Department Archives online.

Regular Features

International Report

PRI reports on growing business opportunities in motorsports around the world. From racing retailers in the UK to car builders in Italy or engine builders in Brazil, the racing industry continues to grow worldwide.

Engine Builder Profile

A key link in moving specialized race engine parts, PRI magazine regularly puts the editorial spotlight on a busy race engine business. They share their strategies for finding new customers, tightening overhead, purchasing new machinery, budgeting for R&D, and much more.

 

 

 

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© PERFORMANCE RACING INDUSTRY 2011
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