By John Kilroy on June 9, 2011
We’re always on the lookout for creative new ways to promote racing products to racers, and we wanted to pass along the concept of YouTube commercials that we’ve seen as produced by Roush Yates Performance Parts.
They call it Wide Open Wednesday. The concept is simple. Just 30 to 60 seconds of uncomplicated video with a dash of editing. Show the parts and tell the audience the price this week.
There’s something about this kind of video that has a personal touch, compared to, say, an eNewsletter. And the idea of producing one every week at the same time is a clever way to work the promotion into the minds of customers so they return each week out of curiosity, in addition to the motivation to buy parts at a special price.
Best of all, the promotion is low cost.
Click here to check out a Roush Yates Wide Open Wednesday YouTube commercial.
Posted in Editor, General | Tagged Promotion, Roush Yates Performance Parts, YouTube Commercials |
By John Kilroy on June 8, 2011
We had a lot of fun catching up with everybody at the reception at Red Rocks Cafe, in Huntersville, North Carolina last month. We got some great photos of the event from Sam Sharpe, and thought we’d put a gallery here for you to see.
Continue reading “Photo Gallery Of PRI North Carolina Reception”
Posted in Editor, General | Tagged PRI North Carolina Reception |
By John Kilroy on June 2, 2011
Imagine one of us, someone in the racing business, putting on a car show so big it required a big blinking electric sign on the highway warning everyone about “Car Show Traffic.”
Now, that’s an event!
And that’s Motor State Distributing.
Continue reading “PRI Visits Motor State Distributing”
Posted in Editor, General | Tagged Car Show, Motor State Distributing |
By John Kilroy on June 1, 2011
No one thinks about it much any more, but it’s worthwhile to mention it every once in a while, we believe, as a way to show how times can change for the better….race tracks were at one time an environmental disaster. At many tracks on a race weekend, it was common to find a single place in the pits where teams would dump their oil and allow it to mysteriously disappear into the ground long after they departed. Today, we imagine all that oil heading straight for our drinking water.
Continue reading “And A Thanks To Safety-Kleen”
Posted in Editor, General | Tagged Race Tracks, Safety-Kleen, Waste Management |
By John Kilroy on May 25, 2011
OK, this blog entry is not too deep, but it sure is long in enthusiasm…If you’re in the business of racing, you gotta love Charlotte!
Continue reading “You Gotta Love Charlotte”
Posted in Editor, General | Tagged Charlotte Motor Speedway |
By John Kilroy on May 18, 2011
For over two decades, PRI has felt that we were somewhat of an expert in advertising, since that’s a lot of what we do every day here in working with our customers to drive new business to their doors.
In the Internet world, however, PRI is learning digital advertising in many ways just the same as you are. We’re getting schooled. And we wanted to share this point of view about two goals in internet advertising, which we also do to promote attendance at the PRI Trade Show.
Continue reading “A Thought On Internet Advertisements”
Posted in Editor, General | Tagged Internet Advertising |
By John Kilroy on May 13, 2011
We are sad to report that Bill Summers passed away in his sleep today at his home in Ontario, California.
With his late brother, Bob, the Summers Brothers gained worldwide renown in 1965 when their Goldenrod land speed racer broke the record for a naturally aspirated vehicle at Bonneville. It was a record that would last until 1991.
Continue reading “Bill Summers”
Posted in Editor, General | Tagged Bill Summers |
By John Kilroy on May 12, 2011
We enjoyed a visit to the PRI offices yesterday from Trey McFarland, sales and marketing for Mahle Motorsport, and Ted Hughes, marketing manager for Mahle Clevite, along with Rachal Smith, vice president of strategic operations for the Martin & Company advertising agency.
We covered a lot of topics, and there’s a couple things we wanted to share here with the PRI community of racing business folks.
Continue reading “Shelf Stock Pricing For Small Batch Runs Of Race Pistons”
Posted in Editor, General | Tagged Mahle Clevie, Mahle Motorsport, Shelf Stock Pricing, Social Media |
By John Kilroy on May 9, 2011
For racing industry professionals conducting business internationally, we wish to point out an excellent opportunity to make contact with others doing the same thing at this year’s 24 Hours of Le Mans race week. It’s a great chance to expand the business opportunities of a visit to a legendary race.
Continue reading “International Business Days At Le Mans”
Posted in Editor, General | Tagged 24 Hours of Le Mans, International Business Days, International Racing Business |
By Steve Lewis on May 6, 2011
It is the first week of May, and as it’s been for 100 previous “months of May,” preparation is beginning for the 100th running of the Indianapolis 500 mile race This is a special, important and significant racing tradition that has meant so much to so many people all these years including the person who is writing this blog item that will serve as the Publisher’s Page for the June issue of PRI magazine.
Continue reading “The 100th Indianapolis 500 Is The Greatest Spectacle In Racing”
Posted in General, Publisher | Tagged Indy 500 |
